* Fashion Guru

It was during the 90's when Tommy Hilfiger started making the rounds in the urban fashion scene. He became the fashion guru of the 1990s and the biggest thing to hit the fashion industry in a decade. In the 1990's, he became a pioneer in the industry by featuring emerging music talent in his advertising campaigns. By the mid-1990s he had expanded into women's clothing, eye wear, jewelry, fragrances and home products. His simple designs that emphasize his name as the brand, were not considered high fashion. Luckily, Hilfiger's marketing savvy put him at the top of the industry, and by the end of the 1990s his company had revenues of nearly $2 billion a year. In 1992 he introduced women's sportswear and Tommy Girl fragrance. Four years later he opened up his U.S flagship store on Rodeo Drive in Beverly Hills.
Hilfiger launched his first European products in 1997, as well as an athletic footwear and apparel collection, which was licensed to Stride Rite. The following year he acquired jeanswear, womenswear, and Canadian businesses from licensees. Hilfiger then opened up a flagship store in London, which closed in 2000, and in Mexico City 1999. That same year he launched his women's line in Europe. He also introduced a unisex fragrance called Freedom, and he sponsored rock tours for the likes of Britney Spears and Rolling Stores during its Year of Music. As you can see, 1999 was a huge year for Tommy Hilfiger.